This summer, Cambridge University announced a search for a “LEGO Professor of Play, Education, and Learning.” With the support of £4 million ($6.1 million) from the LEGO Foundation, the new professor would lead an entire research department dedicated to examining play.
This is an endeavor that Robert Rasmussen knows all about.
In the late ‘90s, he was asked by then-LEGO Group CEO, Kjeld Kirk Kristiansen, to explore how LEGO bricks could help a company improve its strategic planning, communication, and creative thinking. Rasmussen, a former math teacher and school principal, was already part of the LEGO family, leading product development for LEGO’s education division, which focused solely on children. What started as a project to be completed in his spare time became a defining career shift for Rasmussen, who is known as the architect of the LEGO Serious Play (LSP) methodology.